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With the greatest admiration for their ability as sales people, I think we’d all agree that estate agents simply aren’t great writers. Well, guess what? You don’t have to be.

During 25 years as an estate agent I saw countless tortured colleagues staring for hours at a blank page, the poor souls. What a waste of their time and talents. If that’s you, give up the lonely struggle: let ME write what YOU want to say.

Many of the words you put out there will be read by people before they know you. In fact, they’ll be judging you by those words when deciding which estate agents to invite into their home. So what you say really, really matters.

The key is to talk to the people reading your page, rather than going on about yourself. There is so much we this, we that, we the other on estate agency websites – a lady I know in PR calls this “we-ig all over people”. Is that what you want to be known for?



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