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Category : Estate agent marketing

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How to keep vendors happy

How to keep vendors happy

Things are getting busier: more valuations, more listings, more viewings, more enquiries, more to manage. One of the most important things for any estate agency is keeping its clients onside, which means keeping them informed. There’s lots of talk of “adding value” in estate agency right now, which is obviously not a bad thing, but […]

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HOW TO HANDLE RECESSION TALK

HOW TO HANDLE RECESSION TALK

To be an estate agent is to be an optimist. It’s a great quality. It wins clients, it generates enthusiasm, it makes the day better. Nobody wants a negative estate agent – or a negative team member – at the best of times, and when the market is tough, having positive people around is what gets us through […]

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Turn your blog into a listings magnet

Turn your blog into a listings magnet

Every piece of content you write should be aimed at landlords and sellers, and it’s never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the humble blog that can be re-used and repurposed across your social media channels to give […]

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Give homeowners exactly what they want

Give homeowners exactly what they want

I saw a comment the other day on Linked In saying that a large corporate agent had conducted a survey among homeowners and discovered that people with property only care about themselves. Now, whether that’s the only thing homeowners care about is obviously a matter of conjecture, but we can certainly say that one thing […]

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Reignite your social media in a F.L.A.S.H.

Reignite your social media in a F.L.A.S.H.

Every agent I speak to says something like “we know we should be more active on Facebook or Instagram” but they often have no idea why. They either don’t use it themselves; don’t know how it works; aren’t sure how it can benefit their business or find the whole idea of it overwhelming. Wherever they […]

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OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS

OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS

I’ve been studying the photos and videos that estate agents post on LinkedIn to showcase their marketing prowess. What I’ve noticed are some national trends that shocked me at first, but seeing as they are used by so many estate agents up and down the country, they are clearly part of a revolution in evoking […]

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Only accept the instructions you want

Only accept the instructions you want

  Do you ever go to a valuation where you don’t want the property? Maybe it doesn’t fit with your image or your marketplace; maybe it’s even decorated in a style you don’t want to put on your website? Perhaps it’s too cheap, or the neighbourhood is either far too far away, or just not […]

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What’s the best social media for estate agents?

What's the best social media for estate agents?

Should your estate agency be flaunting it on Facebook or inspiring people on Instagram? Should you be tweeting on Twitter, parading yourself on Pinterest or finding another way altogether? The best place to start is to question what you want to from your social media presence. Specifically, what can you do with your social media  […]

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How to hit the jackpot on social media

How to hit the jackpot on social media

Social media for estate agents is a bit of a strange area. In the modern world, your Instagram feed or Facebook page have the potential to win tons of new clients and tens of thousands of pounds for a teeny tiny expense, so why don’t the majority of estate agents treat social media as a […]

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Big estate agent marketing mistakes: blogs

Big estate agent marketing mistakes: blogs

As estate agent marketing tools go, a blog is right up there with the greats, but it’s remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of […]

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