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Getting a foot in the door

Getting a foot in the door

This post is not about being a good estate agent. Or about winning more instructions. I’ll write some of those later. This is purely about getting your foot in the door. How can you get called in to more property?   No matter how good a salesman you are, if you don’t have enough property […]

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Is printed media read, or dead?

Is printed media read, or dead?

Will the internet kill all printed media? Is it worth advertising in local papers or glossy magazines? Or should you divert your entire marketing budget to the internet and spend spend spend on portals?   Well, from my experience in estate agency, the internet was where you spent your money to get buyers. How many […]

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Property jargon rant: episode two

Property jargon rant: episode two

Not so much a jargon rant this time as a serious bit of disappointment in the written skills of some agents. I’ve just let my apartment and it’s been interesting to see the different agents descriptions. One of the best things about my place is the amount of outside space. There are two roof terraces […]

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Are property and social media compatible?

Are property and social media compatible?

I think it’s the same story for many businesses in the property world. Either the company – estate agent, developer, mortgage broker, solicitor – thinks they have nothing of interest to say, OR they just can’t seem to find the time and routine needed to make social media work for them. So they often end […]

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Property jargon rant: episode one

Property jargon rant: episode one

When talking about reaching the first port of call with a house-hunter, The Telegraph describes their destination as “a penthouse flat on Addison Road”. If you’ve already spotted the criminally inappropriate use of the word “flat” after “penthouse” then I salute you as a fellow guardian of copywriting excellence. Just how many penthouses are not […]

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