Right now, there’s a lot of talk: about property taking longer to sell; about buyers not committing; about the market being a generally tougher place. So what can you do when it all slows down? Well, you have to keep moving. Your bills won’t ease off, thats for sure (unless you’re planning on redundancies) which […]
What can estate agents do if homes aren’t selling?
- February 19, 2019
How to cheat an estate agent
Here’s a light-hearted blog piece I wrote for Ralph James Estate Agents in Redhill, Surrey after a buyer and seller got together in an attempt to diddle the agent out of their fees. The article was then picked up and published by PropertyIndustryEye. “We recently had a case of an owner and a buyer colluding […]
What is it with estate agent language?
- January 8, 2019
I’ve been umming and ahhing over whether to write this post. I’ve had the idea for ages but have wondered whether it might get taken the wrong way. Hopefully not. So, I think estate agents can’t spell. I don’t think it’s because estate agents don’t care, but I do think it has a massive impact […]
The dangers of pricing property with …995
Remember the 1980s? Wham! Duran Duran. Shoulder pads. Asking prices ending in 995. Ah, the memories. However, any estate agent using these price tactics in the twenty first century is really not responding to modern property search methods. They’re also losing their clients time, money and buyers. Let’s look at the multiple loss-making areas of […]
Can you sell more homes in a tough market?
There are reports everywhere at the moment of house sales plummeting, prices falling, profits tumbling and a general doom and gloom about the property market. Anyone who has been an estate agent before will recognise those stories because they are rolled out about every five years in pretty much the same shape or form. And […]
Why do estate agents need to blog?
- February 7, 2017
Like most estate agents, you might not yet run a blog. Or you might have one, but never update it. That could be down to not knowing where to start, or not knowing what a blog is really for. A blog allows you to show off your expertise in your profession and in your local […]
Seven deadly Instagram wins for estate agents
- December 12, 2016
Estate agents struggle with Instagram even more than they do with Facebook, which is really saying something! In general, social media is a tool that estate agents would clearly like to adopt, but aren’t sure how to use. Fortunately, the presence of so many bad pages makes it easier for your good one to stand […]
Street or screen?Property’s new digital battleground
- December 8, 2016
It no longer matters which estate agent has the best high street office. Today it’s the agent with the best online presence who will reach new clients first. As the rise of internet and hybrid estate agents has proved, a fancy shop in the middle of town is no longer the instruction winner it once […]
Too busy to think about the future of your estate agency?
- October 8, 2016
“In recent weeks we have been bowled over & haven’t focussed on anything but incoming calls & maintenance issues!” – sound familiar? That is an actual quote from a client of mine, this week, telling me why they’ve abandoned every plan they have around ensuring the future of their business and engagement with their community […]
How to launch a cold start estate agency
Getting your new estate agent off to a flying start is absolutely essential. A lot of the work I do is for people setting up on their own, mostly experienced estate agents who have got to the point, for whatever reason, where they want to be their own boss. Mostly it’s people who have been […]