As estate agent marketing tools go, a blog is right up there with the greats, but it’s remarkably easy to blog about entirely the wrong thing. So don’t feel bad if you’re doing it as well. Most estate agents I speak to are not yet running a blog. Or, if they are, the regularity of […]
Is your estate agent blog missing 92% of home owners?
Most estate agents use their website to target the big, headline-grabbing keywords in the hope of capturing the attention of potential clients. I’m sure your website is perfectly optimised to reach anyone searching for estate agents in your area, but that’s only useful when people are actually looking to move. And it’s a complete waste […]
How can estate agents handle complaints?
Every business gets complaints. In fact, complaints are a sign that you’re in business! There seems to be a denial in every industry about embracing complaints, as though it’s best not to talk about them and certainly not to have a procedure for them. Having a procedure suggests you plan to receive lots of complaints! […]
Why estate agents should network
Have you noticed how much a recommended person will trust what you say immediately and without questions? Recommended clients are the best you can get because their trust in you comes before they talk to you, because someone they already know and trust has recommend you as someone they know and trust. So it really […]
How long should your canvassing letters be?
Quick answer: long AND short. Other quick answer: canvassing letters! Don’t bother sending out a canvassing letter if you’re not going to make it part of a longer campaign. An estate agent really needs to be sending out letters at regular intervals over at least a year to begin to see real results. (I would […]
How estate agents can turn clients into VIPs
- April 17, 2019
One of the most important things for estate agents to do in the battle for recommendations and recognition in their neighbourhood is to involve themselves in the local community. There are the obvious options including school sponsorships and the like, but today I’m going to talk about creating a members club for your customers. Estate […]
How to boost your estate agent’s SEO for free
- April 10, 2019
Attracting local homeowners to your website has to be the number one priority of any estate agent. With more and more people searching the web for everything related to property and local lifestyle, it’s essential for estate agents to increase their digital presence in every area possible to capture potential new clients. One of the […]
Estate agent coaching: is that a thing?
You could argue that coaching and consulting and are one in the same thing, but I think the difference lies – as with so many things – in perception. Consulting, rightly or wrongly, does come with an image of stuffy corporate meeting rooms drumming up entirely new operational practices and management structures for organisations that […]
Are you an evil estate agent? Take the test.
There are times when it’s sorely tempting to have a pop at other estate agents in your area, or to compare them in a negative light, or to deride customers and clients. While it might be human, understandable and often funny, it’s also a corrosive behaviour that can chip away at standards and attitudes, particularly […]