“The blogs are brilliant, Paul, but how do we monetise them?” It’s a smart question from a super switched-on estate agent who became a client last week, so today’s edition of The Weekly Nugget deals exclusively with answering it. In short, don’t simply post your blog and wait: tell the world it’s there. Blogs are the […]

Things are getting busier: more valuations, more listings, more viewings, more enquiries, more to manage. One of the most important things for any estate agency is keeping its clients onside, which means keeping them informed. There’s lots of talk of “adding value” in estate agency right now, which is obviously not a bad thing, but […]

To be an estate agent is to be an optimist. It’s a great quality. It wins clients, it generates enthusiasm, it makes the day better. Nobody wants a negative estate agent – or a negative team member – at the best of times, and when the market is tough, having positive people around is what gets us through […]

I saw a comment the other day on Linked In saying that a large corporate agent had conducted a survey among homeowners and discovered that people with property only care about themselves. Now, whether that’s the only thing homeowners care about is obviously a matter of conjecture, but we can certainly say that one thing […]

Every agent I speak to says something like “we know we should be more active on Facebook or Instagram” but they often have no idea why. They either don’t use it themselves; don’t know how it works; aren’t sure how it can benefit their business or find the whole idea of it overwhelming. Wherever they […]

I’ve been studying the photos and videos that estate agents post on LinkedIn to showcase their marketing prowess. What I’ve noticed are some national trends that shocked me at first, but seeing as they are used by so many estate agents up and down the country, they are clearly part of a revolution in evoking […]