MY BLOG

HOW TO MONETISE YOUR BLOG

February 26, 2021
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Estate agent marketing

“The blogs are brilliant, Paul, but how do we monetise them?” It’s a smart question from a super switched-on estate agent who became a client last week, so today’s edition of The Weekly Nugget deals exclusively with answering it. In short, don’t simply post your blog and wait: tell the world it’s there. Blogs are the […]

June 16, 2020
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Estate agent marketing

Things are getting busier: more valuations, more listings, more viewings, more enquiries, more to manage. One of the most important things for any estate agency is keeping its clients onside, which means keeping them informed. There’s lots of talk of “adding value” in estate agency right now, which is obviously not a bad thing, but […]

June 15, 2020
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Estate agent marketing

To be an estate agent is to be an optimist. It’s a great quality. It wins clients, it generates enthusiasm, it makes the day better. Nobody wants a negative estate agent – or a negative team member – at the best of times, and when the market is tough, having positive people around is what gets us through […]

April 15, 2020
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Every piece of content you write should be aimed at landlords and sellers, and it’s never been easier for estate agents to communicate with local homeowners long before they think about selling or letting their property. But it’s only the humble blog that can be re-used and repurposed across your social media channels to give […]

February 17, 2020
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Estate agent marketing

I saw a comment the other day on Linked In saying that a large corporate agent had conducted a survey among homeowners and discovered that people with property only care about themselves. Now, whether that’s the only thing homeowners care about is obviously a matter of conjecture, but we can certainly say that one thing […]

February 3, 2020
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Estate agent marketing

Reignite your social media in a F.L.A.S.H.

Every agent I speak to says something like “we know we should be more active on Facebook or Instagram” but they often have no idea why. They either don’t use it themselves; don’t know how it works; aren’t sure how it can benefit their business or find the whole idea of it overwhelming. Wherever they […]

December 23, 2019
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Blog

There’s quite a bit of “I can’t wait for the holidays” talk at this time of year, and indeed before most people go on vacation. Given the way it’s often expressed, it’s pretty clear there’s something about with the way we work that makes people want to get away from it. We work more than […]

November 20, 2019
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Estate agent marketing

OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS

I’ve been studying the photos and videos that estate agents post on LinkedIn to showcase their marketing prowess. What I’ve noticed are some national trends that shocked me at first, but seeing as they are used by so many estate agents up and down the country, they are clearly part of a revolution in evoking […]

August 24, 2019
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Do you ever go to a valuation where you don’t want the property? Maybe it doesn’t fit with your image or your marketplace; maybe it’s even decorated in a style you don’t want to put on your website? Perhaps it’s too cheap, or the neighbourhood is either far too far away, or just not […]

June 14, 2019
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What's the best social media for estate agents?

Should your estate agency be flaunting it on Facebook or inspiring people on Instagram? Should you be tweeting on Twitter, parading yourself on Pinterest or finding another way altogether? The best place to start is to question what you want to from your social media presence. Specifically, what can you do with your social media […]

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Paul Travers

MY BLOG

HOW TO MONETISE YOUR BLOG

How to keep vendors happy

HOW TO HANDLE RECESSION TALK

Turn your blog into a listings magnet

Give homeowners exactly what they want

Reignite your social media in a F.L.A.S.H.

SHOULD YOU BE “SWITCHING OFF” OVER CHRISTMAS?

OUT OF SINK: FAIRY & COLGATE IN PROPERTY PHOTOS

Only accept the instructions you want

What’s the best social media for estate agents?

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SOCIAL CHANNELS